Know what is ready before visual production begins.

A concise three-page checkpoint for briefs, reports, learning materials, publications and digital products. Use it to find the questions that still need an answer - before layout work turns uncertainty into rework.

Format: Printable PDF
Length: 3 pages
Language: English
Access: Free, no email required

Download the checklist Opens as a standard PDF. Print it, annotate it digitally or use it as a conversation guide.

THE CHECK / 01-04

Four dimensions of readiness.

Purpose

Can the work name the change it needs to create?

Audience

Is it clear who needs to understand or use the information?

Evidence

Are the facts, sources and open questions visible?

Useful action

Does the reader have a meaningful next step?

INSIDE THE PDF

A quick check, not another heavy process.

The checklist helps a team pause at the right moment, identify gaps and choose whether to move forward, clarify or pause.

01
Frame the purpose, audience, evidence and useful action.
02
Work through 16 direct readiness questions.
03
Choose Ready, Clarify or Pause - then record the next step.

HOW TO USE IT

Bring the material

Use the current brief, draft, notes or source pack. It does not need to be polished.

Mark honestly

A missing answer is useful information. Treat the checklist as a diagnostic, not a score.

Name the next move

Record one owner and one action before design production begins.

READY WHEN YOU ARE

Make uncertainty visible before it becomes expensive.

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